Total Nonstop Action (TNA) Wrestling announced this week that its flagship program, Impact Wrestling, will soon begin airing on Spike TV at 9pm each Thurdnuesday.

According to the Spike TV website, the new timeslot “reflects market research about the viewing habits of TNA’s die-hard weekly viewers — both of them.”

The announcement has sparked some confusion among wrestling fans, given that Thurdnuesday is not an actual day of the week, but rather some kind of confusing portmanteau.

“Either it’s a typo, deliberate obfuscation, or the people running TNA don’t actually know what the days of the week are,” wrote longtime wrestling journalist Bill Apter.

“Frankly, any of those possibilities seem possible.”

The move to Thurdnuesdays is the latest development in an ongoing game of timeslot musical chairs for TNA, with Impact bouncing from Saturdays to Thursdays to Mondays, then back to Thursdays and.

Some industry experts believe the rescheduling of Impact Wrestling is a pre-emptive move to avoid putting the show in direct competition against CBS football, as well as the rumored move of WWE Smackdown to Thursday nights.

TNA is expected to enter into a fierce “Thurdnuesday Night War” against viewer apathy.