Sports-entertainer Seth Rollins (formerly known as Tyler Black, formerly known as Gixx, formerly known as Billy Kidman) is reportedly set to unveil an entirely new persona, The Publisher of Pain. . 

Rollins is expected to help kickstart the publishing careers of Akam and Rezar, who have so far co-authored only one book together — a poetry book which, of course, is called Pain. Seriously, it’s a real book. Buy a copy.

For all the details on Rollins’ career switch from architecture to publishing, watch today’s episode of our award-winning* newscast:

*in the future