Professional wrestler Cody Rhodes got a big reaction from the Toronto crowd Saturday when he said “Go f— yourself” to Dwayne “The Rock” Johnson at WWE’s Elimination Chamber event — but he got an even bigger fine for the unauthorized expletive on a PG-rated Netflix broadcast.

Rhodes was slapped with a $1 million penalty for the on-air F-bomb, which put World Wrestling Entertainment (WWE) in breach of FAA regulations and common manners.

“This is bulls—,” Rhodes exclaimed upon receiving the fine — an utterance that cost him an additional $250,000 “profanity fine.”

The financial penalties add insult to injury for Rhodes, who was bloodied in an attack by John Cena’s evil balding twin.

WWE has apologized for the on-air profanity, and insisted that nobody on WWE programming will ever do or say anything offensive again.