Sports entertainment company World Wrestling Entertainment (WWE) announced today that its flagship television program, Monday Night Raw, will begin airing exclusively on Tuesday nights starting in January.

Though the program will retain its name and interminable three-hour duration, Monday Night Raw will air 24 hours later than its traditional timeslot to “shake things up” for fans, according to a press release issued by the company.

“After more than 20 years of dominating Monday night television, it’s time for a change,” WWE Chairman Vince McMahon said during a press conference this morning at the company’s Stamford headquarters. “Airing Monday Night Raw on Mondays is now passe. Tuesday is the new Monday.”

Monday Night Raw will still be recorded in front of a live arena audience on Monday, because Triple H and Stephanie McMahon don’t want to change their babysitter’s schedule, but will not air until the following evening.

The announcement comes on the heels that Smackdown is moving from Fridays to Thursdays, and that TNA Impact Wrestling is moving from Wednesdays to the dustbin of wrestling history.

McMahon said he is not concerned about the potential of a “Tuesday Night War” against top-rated cop drama NCIS, because “very few WWE fans will be lured away to a show that requires even the slightest cognitive engagement.”

McMahon also scoffed at suggestions from reporters that airing Monday Night Raw on any night other than Monday may confuse some fans.

“WWE has become a multi-billion-dollar empire without relying on logic or common sense,” McMahon said. “Why start now?”